The image on this poster shows the main bad character, which you could assume from the creepy, unnerving black and white photo, which is given the effect that the camera is a CCTV camera. It doesn't give too much away from the photo, as you can't see the girls face. This adds mystery to the poster. It also adds to the scary effect this poster gives you. From first glance you could easily guess it was a horror, due to it's black background and lack of colour and happy images associated with other genres. The mise - en - scene gives people a sense of horror and death, as there seems to be no 'life' in this poster due to the colour lacking. The font gives the effect that it is hand written, or carved into something, and only adds to the scary feel to the poster. The font seems as though it is trying to be insignificant, but that in it's own right makes you more drawn to the large writing. This poster is well laid out due to the fact the image is central and attracts your attention first. the black background seems to give the white text an eerie feel to it, perhaps suggesting there is a twist that differs this from a normal horror, such as paranormality. The tag line is an indication to the film being a horror aswell, due to the mentioning of fear, which people would immediately associate with a horror film. Overall this poster would give someone a sense of fear and mystery as nothing is given away in it, which differs from other posters which may show the characters face or mention characters name. With this you are given nothing except a scary dark figure slumped in the centre of the screen, some eerie font and a mysterious tag line..